EN
Business-analysis: Predictive Analytics
Course Objective:
- To consider the analytical tasks of the sales department
- To get acquainted with the business analysis methods used in sales analytics
- To provide a basic set of tools that can be used for sales analysis and forecasting
Course Audience:
- Sales department heads
- Sales managers
- Sales analysts
Course Content:
- Analytical tasks of the sales department
- Sales analytics tasks
- Analysis sales
- Using internal data for sales analysis. The art of interpretation or ‘statistical subsistence minimum’
- Using external data for sales analysis. Sales research
- Segmentation and its management. Basket analysis. Point segmentation. Customer segmentation
- Planning and analysis of marketing activities
- Analysis of indicators: management of commodity production and portfolios
- Sales forecasting
- Classification of forecasting methods
- Assessing the quality of forecasts. Studying forecast errors
- Quantitative forecasting methods. Decomposition method. Seasonality assessment. Trend assessment
- Qualitative forecasting methods. Methods of forecasting market capacity. Market share forecasting methods
- Assortment forecasting methods
- Forecasting vs. Planning
- Predictive analytics: identifying factors that influence sales and assessing the strength of their impact
- Analytical methods for cross-selling and up-selling
- Developing analytical competence
Training format:
- In online format for four days (09.30-13.00) or in offline format for two days (09.30-17.30); corporate training format is also possible
- Real examples/case studies of companies and case studies of international business schools
- Personal consultations with a teacher
Software usage:
- Microsoft Excel /with activated Data Analysis module/
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Description and timing of the course 'Sales Analytics' (in .pdf format)
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