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Business-analysis: Analytical CRM
Course Objective:
- To consider the stages of building analytical CRM
- To get acquainted with the methodology and methods of customer analytics
- To consider campaign management
Course Audience:
- Business owners, maintenance managers /to create a vision of building/developing CRM in the company from the point of view of customer analytics/
- Heads and managers of functional departments: marketing, sales, finance, marketing, IT /to understand the capabilities and processes of customer analytics/
- Analysts, heads of analytical business units /to understand the needs of functional departments in the results of customer analytics analysts/
- Customer Relationship Managers
Course Content:
- Stages of Building Analytical CRM
- Methodology of Customer Base Description
- Customer Value
- Knowledge Discovery in Databases (KDD) Technology. Data Mining Technology
- Customer Base Segmentation for B2C and B2B. /Definition and Terminology. Data Requirements. Description of Methods. Implementation. Segmentation Management/
- Predictive Analytics Models: Cross-Selling and Up-Selling Models, Customer Retention Models, Fraud Detection Models. /Definition and Terminology. Data Requirements. Description of Methods. Implementation. Forecasting model management/
- Using external sources of information for client analytics
- Campaign management
- Planning and analysis of marketing activities
- Analytical competencies of a manager, analyst, IT
Attention! The course is NOT aimed at a detailed consideration of data analysis methods!
Learning format:
- In online format for four days (09.30-13.00) or in offline format for two days (09.30-17.30); corporate training format is also possible
- Real examples/case studies of companies and educational cases of international business schools
- Personal consultations with the teacher
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Description and timing of the course 'Analytical CRM' (in .pdf format)
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