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The 'Segmentation' module of the 'Business Analysis' course
Goal: To learn how to conduct segmentation using cluster analysis and factor analysis.
Methods:
Cluster analysis /hierarchical methods, non-hierarchical methods: k-means, two-stage cluster analysis/
Factor analysis
Upon completion of the module, the participant will be able to:
Determine the data required to build segmentation models
Implement the segmentation process
Determine the required number of segments/clusters/
Check the influence of factors on the cluster solution/segmentation/
Interpret the results
Please note that:
Training in this module is possible Both open and corporate training formats.
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Course Description 'Business Analysis'
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