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The Business Statistics module of the Business Analysis course
Objective: Learn to conduct data audits using descriptive statistics; examine the theory of statistical hypothesis testing using examples of evaluating the effectiveness of marketing campaigns and quality control tasks.
Methods:
Descriptive statistics: descriptive statistics of the mean, descriptive statistics of variance, descriptive statistics of the distribution shape, data analysis for outliers and extreme values, studying relationships.
Inferential statistics: theory of statistical hypothesis testing, constructing confidence intervals.
Upon completion of this module, the participant will be able to:
Conduct data audits using descriptive statistics.
Formulate and test statistical hypotheses, and interpret the results of the test. Apply statistical hypothesis testing theory to evaluate the effectiveness of marketing campaigns and quality control tasks.
Please note that:
This module is available in both open and corporate formats.
For questions, please contact:
e-mail: info@analytical-boutique.com, phone: +38 067 555 10 01
Course Description 'Business Analysis'
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