EN
Business-analysis: Marketing Analytics
Course Objective:
- To consider the analytical tasks of the marketing department
- To get acquainted with the business analysis methods used in marketing analytics
- To provide a basic set of tools that can be used for product analytics, customer analytics, and market analytics
Course Audience:
- Heads of Marketing Departments
- Marketing Managers
- Marketing Analysts
Course Content:
- Analytical Tasks of the Marketing Department
- Tasks of the Marketing analytics
- Product analytics
- Marketing research
- New product testing. A/B testing
- Product design and pricing
- Pricing strategy. Conjoint analysis
- Segmentation (for positioning tasks)
- Customer analytics
- The art of interpretation or ‘statistical living wage’
- Segmentation (for customer base management tasks)
- Customer retention. Customer development: cross-selling, up-selling
- Building and managing forecasting models
- Customer profitability. Customer Lifetime Value
- Market Analytics
- Methods for Measuring Industry Competition Parameters
- Methods for Tracking Competitive Advantage
- Overview of Approaches to Calculating Market Capacity
- Analysis of Indicators: Managing Product Production and Portfolios
- Planning and Analysis of Marketing Activities
- Implementation of Marketing Analytics in a Company
- Development of Analytical Competence
Training Format:
- In online format for six days (09.30-13.00) or in offline format for three days (09.30-17.30); corporate training format is also possible
- Real examples/case studies of companies and case studies of international business schools
- Personal consultations with a teacher
Software usage:
- Microsoft Excel /with activated Data Analysis module/
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Description and timing of the course 'Marketing Analytics' (in .pdf format)
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