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Business-analysis: Segmentation
Course audience:
- Analysts, heads of analytical business units
- Heads and managers of marketing, sales, finance, and sales departments
- Managers who would like to improve their decision-making skills based on information analysis
Key features of the course:
- The opportunity to get acquainted with the methodology for building segmentation
- The opportunity to study segmentation methods comprehensively
- The opportunity to receive a set of tools that can be immediately implemented when solving your own business problems
- The opportunity to communicate with specialists in the field of business analysis and exchange experience with representatives of other companies
- Support in developing your own project
- Focus on business tasks and interpretation of analysis results
Course content:
- Customer segmentation. Point segmentation. Basket analysis
- Segmentation for B2C and B2B
- Segmentation construction process
- Data audit
- Cluster analysis: hierarchical methods, non-hierarchical methods
- Factor analysis
- Definition and terminology, data requirements, description of methods
- Data transformation; data cleaning and transformation
- Segmentation management
- Automation of segmentation construction and management processes
Upon completion of the course, the participant will be able to:
- Identify the necessary data for building segmentation models
- Perform the necessary data transformations for building segmentation
- Implement the segmentation process
- Determine the required number of segments /clusters/
- Check the influence of factors on the cluster solution /segmentation/
- Interpret the results
Training format:
- In online format for six days (09.30-13.00) or in offline format for three days (09.30-17.30); corporate training format is also possible
- Real examples/case studies of companies
- Personal consultations with a teacher
Software used:
- Microsoft Excel /with activated Data Analysis and Solution Search modules/
- IBM SPSS Statistics /or other analytical software/
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Description and timing of the course 'Business Analysis. Segmentation' (in .pdf format)
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