Business-analysis: Qualitative methods of analysis

Course audience:

Analysts, heads of analytical business units
Heads and managers of marketing, sales, finance, and sales departments
Managers who would like to improve their decision-making skills based on information analysis

Key features of the course:

The opportunity to comprehensively study methods for planning and analyzing marketing activities
The opportunity to receive a set of tools that can be immediately implemented when solving your own business problems
Get acquainted with data mining technology
The opportunity to communicate with specialists in the field of business analysis and exchange experience with representatives of other companies
Support in developing your own project
Focus on business objectives and interpretation of analysis results

Course content:

Stages of planning marketing activities
Experimental models
Population and sample. Determining the sample size
Data audit
Application of the theory of statistical hypothesis testing to analyze marketing activities
Methods for assessing seasonality. Trend assessment methods
Intervention analysis methods
Campaign management
Test marketing
Stages of marketing activity analysis

After completing the course, the participant will be able to:

Identify the necessary data for planning marketing activity /at the stage of setting goals and forming a design/
Conduct a data audit
Perform analytical confirmation of the existence (or lack of evidence of existence) of the effects of marketing activities
Quantitatively assess seasonality and trend
Quantitatively assess interventions

Learning format:

Classroom classes for three days /Thursday-Saturday/ in an open format; corporate training format is also possible
Real examples/case studies of Ukrainian companies
Personal consultations with the teacher

Software used:

For questions, please contact:

e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01

CONTACTS
+38 067 555 10 01