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Analytics for TOP-managers
Course Objective:
- Consider the role of analytics in a company
- Get to know business analysis methods
- Consider the possibilities of developing analytical competence in a company
Course Audience:
- Business owners
- TOP managers
- Heads of functional business units
Course Content:
- Strategic block /Is analytics a competitive advantage of a company?/
- Reasons for the emergence of the analytics direction in companies
- Stages of analytics development
- Analytical tasks in functional business units: marketing, sales, finance, logistics, IT, HR
- HR analytics: staff retention analytics, staff engagement analytics, staff development analytics
- Sales analytics: sales forecasting, sales analysis
- Marketing analytics: product analytics, customer analytics, market analytics
- Functional block /Business analysis methods/
- Customer database vs. ‘Data Graveyard’ (Data Quality Problem)
- Marketing Research: Is It Worth It?!
- The Art of Interpretation or ‘Statistical Living Wage’
- Planning and Analysis of Marketing Activities
- Subtleties of Business Forecasting
- Segmentation and Its Management
- Predictive Analytics and Its Use in Customer Analytics
- Qualitative Analysis Methods
- Management Unit /Analytics Development/
- Building an Analytics Function in a Company
- Managing an Analytics Business Unit
- Developing Analytical Competence in a Company
Attention! The course is NOT aimed at a detailed consideration of data analysis methods!
Learning format:
- In online format for four days (09.30-13.00) or in offline format for two days (09.30-17.30); corporate training format is also possible
- Real examples/case studies of companies and study cases of international business schools
- Personal consultations with a teacher
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Description and timing of the course 'Analytics for TOP managers' (in .pdf format)
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