UA
The Marketing Research module of the Business Analysis course
Objective: Learn to define a marketing research problem and organize the marketing research process.
Methods:
Secondary data analysis
Qualitative marketing research: focus groups, in-depth interviews, projection methods
Quantitative marketing research: surveys, observations, experiments
Upon completion of the module, the participant will be able to:
Define a marketing research problem based on a management problem
Identify the necessary information to solve a marketing research problem
Select appropriate methods to solve a marketing research problem
Organize the marketing research process
Oversee the processes of information collection, preparation, and analysis Data
Please note that:
This module is available in both open and corporate formats.
For questions, please contact:
e-mail: info@analytical-boutique.com, tel.: +38 067 555 10 01
Course Description 'Business Analysis'
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